45 Comments
Oct 13Liked by Brendon Holder

I think Zucc’s fashion change is another sign of the shift away from nerd culture being cool. 2005-2020 was the era of mainstreaming nerd culture, and Zucc’s middle age pivot to designer brands seems to be coming just as the public is souring to Marvel and Star Wars movies, progressives turning on Harry Potter, and Big Bang Theory’s spinoff being an affirmation of middle American traditionalism.

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I agree with this take! gone are the days of polos and backpacks

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Oct 7Liked by Brendon Holder

This was such a fun read, your mind >

Savoured every word.

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thank you!!

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nah that "not too much on the facial hair!" and the hating anne hathaway line took me outttttt😭😭😭😭😭 You killed this, i loved this, i'm so glad i found it!😭

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why am I also writing about zuck this week…..

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YIPPEEEEEE cannot wait to dig in! we are giving him too much air time haha

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Oct 9Liked by Brendon Holder

"Do we think he’s sippin’ on that D'Ussé? Or perhaps: Sir Davis?" HAHAHAHA, maybe both if he was feeling frisky.

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hahaha

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genuinely so grateful for this piece haha. this whole year i've been praying that the algo feeds me a breakdown on Zuck's glow-up and I love your take

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Oct 8Liked by Brendon Holder

Loved this! Excited to read more from you

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thank you hazel!!

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Oct 7Liked by Brendon Holder

your writing is just flawless

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thank you so much for saying that and for reading natalia!!!

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Such a good read!

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thank you!

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Another banger. Loved this entire thing.

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ahhhh thank you so much for reading and saying that 🙏🏿

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big makeover

same dickhead

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This dude is still an ugly, wimpy, awkward geek no matter how much $$$$$$$$$ he wastes on “stylists”.

No one is fooled. The Elon psy op isn’t convincing anyone either. These autistic freaks will never be regarded as attractive, charismatic leaders no matter what they do.

Regardless of what mirage they throw money at consultants to create, eventually they have to confront actual humans face to face…and, inevitably, the mask slips.

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bingo. He's like a giant walking illustration of the saying that money can't buy you style. Or taste.

And no one is fooled by this 'rebrand' - he's still that toxic swagless tech bro, just this time a midlife crisis tec bro with the money to hire a stylist (and we can tell it's not his taste lol all of this has 'mummy chose my outfits and took me to the barber' energy but on a 40 year old)

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That’s right, and I don’t know what that other lady means by “normative whiteness” sounds pretty racist against Whites

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It’s the usual blather of the Gay Race Commies. They’ll tie themselves up in rhetorical pretzels to attempt to say something significant and original. They’re incapable of anything creative, of course. Commies only steal, corrupt and destroy.

They’re just psychopathic Marxists at the end of the day, no different from the democidal commie demons who exterminated 262,000,000 innocent souls through democide in the 20th century.

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Exactly

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“There’s something very Kendall Roy rapping “L to the OG” about this…” lol those were my immediate thoughts. i cannot take this man seriously. he has the same type of energy as that guy whos trying to live forever

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Change of fashion, martial arts, etc - he appears to be having a midlife crisis.

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I hear you, good read, but it took a long time to get to the point that this is just his PR team trying to make him look cool and relatable to young people after public perception labeled him as a robotic android. He's probably spending at least couple million on this personal rebranding effort.

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there's no amount of personal rebranding that'll make him look like anything other than someone whose favourite food is soylent

but his obvious insecurity around it is amusing to watch

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I'm pretty sure the facial hair one was fake, edited by someone else. That aside, it's definitely a PR move, a calculated decision to ditch the computer nerd aesthetic for "cool tech bro" vibes - though let's be honest, history shows us there are very few cool tech bros. In some ways, I think it's worked, as I've seen lots of discourse on this.

But don't let it cloud anyone's memory of who the man really is.

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