Definitely been seeing global luxury brands dipping into the publishing space more and more, though typically it's been one-off "zines" you can buy at a high markup or gratis brand magazine/catalogues that SAs give to customers in their portfolios. These always struck me as vanity projects or like, uni alumni magazines (that exist to generate donor revenue). The Bottega Veneta funded reboot of BUTT is really good though. 032c and SSENSE also interesting cases.
Something about seeing A Little Life under a ‘coquette’ sign with a pink bow took me out and i genuinely had to take a moment
Right? Like, now we are just saying ANYTHING 😂
that is SUCH a fit omg.
Now I'm worried what my favorite genres (siblings in crisis, marriages in crisis, Catholic family dramas) say about me...
Congrats on meeting Patti!
oh god, the satisfying ending of this essay!
Such a magical moment 🕊️ thank you for reading 🙏🏿
Definitely been seeing global luxury brands dipping into the publishing space more and more, though typically it's been one-off "zines" you can buy at a high markup or gratis brand magazine/catalogues that SAs give to customers in their portfolios. These always struck me as vanity projects or like, uni alumni magazines (that exist to generate donor revenue). The Bottega Veneta funded reboot of BUTT is really good though. 032c and SSENSE also interesting cases.
I had no idea Bottega funded a reboot of BUTT.. I need to get my hands on a copy ASAP🫡