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"Although there is a throughline between a woman emptying her bag in the 2000s and today’s content creators’ gift guides, there is one significant shift: self-awareness brought on by the internet." OKAY THIS!

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you see it right?????? 🙂‍↕️

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I SEE IT!

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I loved this—and I love that you nailed what “What’s In Your Bag” has become today…shilling product under the guise of intimacy!

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thanks so much for reading liana!! with the surplus of “what’s in my bag” content, i loved that i could reference your incredible work :)

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17 hrs agoLiked by Brendon Holder

I so appreciate the clarity with which you identified the difference between peeks into someone's bag then vs. now. "The contents of a bag, at least in the 2000s, were meant to be private..." THAT'S IT! Getting a peek into someone's bag, or their vanity in a mini-interview felt so much more personal then.

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right? What’s the point of looking in someone’s bag if it’s full of sponsored content like an Architectural Digest tour?

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One time I said "the brands we buy make up our identity" in a TikTok, and let me tell you: the communists did NOT like that one. Thank you for articulating the subconscious thoughts in my brain, as always!!

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finishing this piece, which is essentially criticising our relationship to consumption, and performative consumption, with the line 'to be loved is to be understood' is sickening & genius - I love it. I can hear that line on a christmas TV ad.

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